How to show personality in your copy when you’re quiet, sensitive, and earnest

Take a stand

Use pacing

  • Use longer sentences with more flowery language
  • Make paragraphs longer than usual
  • Use “pausing” punctuation like ellipses or commas
  • Use short staccato sentences (sometimes even one word long)
  • Use short paragraphs
  • Use lists
  • Ask rhetorical questions

Be bravely vulnerable



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Krista Walsh

Krista Walsh


SEO Website Copywriter for creatives. Working globally from LA. Say hello: Instagram @kristawalshcopywriter, or find me at